2024 Summit Keynote

Melina Palmer

CEO, The Brainy Business

Unlock What's Possible: Understanding Change to be a More Influential Leader

Change is hard, but does it have to be? In this eye-opening session based on her book, What Your Employees Need and Can't Tell You, Melina shares insights from brain science to help managers increase their influence inside ever-evolving organizations. If you've ever wished more people would buy into your ideas quicker and easier (whether they report to you or not) this session and its insights from behavioral economics are for you. What could your team accomplish if you knew how the brain made decisions? Let’s find out.

Melina Palmer is a globally celebrated keynote speaker with a mission to help great brands and the people within them do greater things by leveraging the power of behavioral economics. She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has more than a million downloads from over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You (2021), was a finalist in two categories of the International Book Awards and won first place in the Chanticleer International Book Awards. Her second book, What Your Employees Need and Can’t Tell You (2022), was a finalist in the Chanticleer International Book Awards. Her much anticipated third book, The Truth About Pricing, published on January 9, 2024 and won a bronze medal in the Axiom book awards.